Link Building Explained for Your Home Business

Link Building is an essential feature to drive traffic to your website. Linking correctly in your content and on your web pages is a fantastic way to generate traffic. However, in order to make the most of this traffic generation strategy you need to make sure you're linking correctly. Broken links won't do any good to your website rankings. Poor link building not only is a pain for your visitors but search engines would have a major problem crawling your website contents. Search engine optimization, an important strategy to drive traffic, can skip indexing your website if it does not have relevant incoming links.

There are mainly 5 different types of link to remember

Standard link – These are the most common links you will ever see on the internet. It is typically considered a direct link which looks like a basic website address – www.yahoo.com, www.google.com.

Text link – These are links where the website address is embedded in the text.  You can add links in your content, blog posts and articles. But don't overdo this!

Deep link – Most people overlook the importance of having good effective working deep links. Basically, deep links link to an internal web page, for example an article published on a website, rather than the home page.  Having good deep links will help search engines index your site better.

One-Way link – Links that comes into your site from another website.

Reciprocal link – Links that goes to a website where they also link to you.  You can achieve these through link exchanges. Very useful to build your website rankings too especially with high PR or high traffic websites. Bear in mind if someone approaches you for link exchange, the content of that website must be relevant to yours otherwise you can get penalized by search engines.

In order for a link to offer value, it must be both relevant and credible.  This means that site linking to you is relevant to your business and be a reputable website, no link farms!!  The search engine will give credibility and weight to the value of that link (as I've mentioned earlier). To effectively drive traffic to your website, make sure your links are coming from relevant and credible websites and that you've created a linking strategy that contains all types of links.